About Us
We are your charm amplifier
Your Sparkle Amplifier for Every Special Moment
Founded in 2023, Based in New York
Augenbling is a mid-to-high-end jewelry brand that redefines elegance.
Our exquisite designs offer the allure of high fashion without the traditional high price tag, crafted from sustainable, non-precious metals.
Our Founder’s Story:
A Dream Ten Years in the Making
“I hope that when you wear Augenbling jewelry, you’ll remember—you are already radiant, and you deserve to shine!”
— Jiaqiu Liu, CEO & Co-Founder
My name is Jiaqiu, and I come from a family with a deep-rooted history in the jewelry industry. While others see jewelry as a symbol of wealth, I’ve always believed that true brilliance comes from following your dreams.
💭 At 15, I Had a Dream
When I was 15, I realized that luxury jewelry didn’t have to be expensive. I dreamed of creating a sustainable, inclusive brand that would allow every woman to shine. I started sketching jewelry designs and even making pieces with my own hands. Every time I saw my creations, I knew this was my path.
🌎 The Road to My Dream Wasn’t Easy
Pursuing this dream wasn’t easy. To turn it into reality, I moved to New York to study brand building, marketing, and gemology. I spent countless nights discussing jewelry with jewelry designers and consumers, refining my vision. There were moments of doubt, but I kept going, driven by the thought of the 15-year-old girl who dreamed big.
💎 Ten Years Later, I Made It Happen
In 2023, Augenbling was born! The name means “shining through your eyes”, and it represents the strength and brilliance of every woman. Augenbling is my ten years of dedication, and I hope it inspires you to shine bright and chase your own dreams.
Mission
Our mission is to empower her to embrace her unique beauty and express confidence in all aspects of life.
We are committed to creating high-quality, thoughtfully designed pieces that blend elegance with affordability, ensuring that glamour is within reach for all.
Our goal is to inspire self-expression, confidence, and individuality, making every woman feel radiant, whether for everyday wear or special occasions.
Design & Craftsmanship
Each piece is meticulously crafted to blend timeless elegance with modern style. Our designs are inspired by nature, art, and femininity, resulting in jewelry that enhances every woman’s unique charm. With attention to detail and expert craftsmanship, we ensure every piece feels luxurious and special
Materials & Quality
We are committed to using premium materials like sterling silver, gold plating, and high-quality zirconia stones. Each piece is made to be durable and hypoallergenic, ensuring long-lasting shine and comfort. Sustainability is also key, as we prioritize eco-friendly practices and ethical sourcing.
Affordability
Luxury shouldn’t come with a high price tag. Augenbling makes sophisticated, high-quality jewelry accessible to all women by offering affordable designs without compromising on craftsmanship or beauty. Our pieces allow women to enjoy the allure of luxury at prices that fit their lifestyle.