About us
We are your charm amplifier
Founded in 2023, Based in New York
Augenbling is a mid-to-high-end luxury jewelry brand that redefines elegance.
Our exquisite designs offer the allure of high fashion without the traditional high price tag, crafted from sustainable, non-precious metals.
Brand Story: Every Girl Deserves to Shine
Founded by Gen Z jewelry enthusiast Jiaqiu, who was born into a family with a deep legacy in jewelry. She believes: jewelry is a girl’s best friend, amplifying her unique beauty and confidence. But Jiaqiu saw an industry that didn’t fully embrace all women. For those without pierced ears or with different body types, many designs felt out of reach.
Determined to create a change, Jiaqiu built Augenbling—a jewelry brand that celebrates inclusivity. With clip-on earrings and adjustable necklaces, and open rings Augenbling ensures every woman can shine, no matter her shape or style.
Our mission is to empower women to shine brightly and confidently, at any occasions.
Mission
Our mission is to empower her to embrace her unique beauty and express confidence in all aspects of life.
We are committed to creating high-quality, thoughtfully designed pieces that blend elegance with affordability, ensuring that glamour is within reach for all.
Our goal is to inspire self-expression, confidence, and individuality, making every woman feel radiant, whether for everyday wear or special occasions.
Design & Craftsmanship
Each piece is meticulously crafted to blend timeless elegance with modern style. Our designs are inspired by nature, art, and femininity, resulting in jewelry that enhances every woman’s unique charm. With attention to detail and expert craftsmanship, we ensure every piece feels luxurious and special
Materials & Quality
We are committed to using premium materials like sterling silver, gold plating, and high-quality zirconia stones. Each piece is made to be durable and hypoallergenic, ensuring long-lasting shine and comfort. Sustainability is also key, as we prioritize eco-friendly practices and ethical sourcing.
Affordability
Luxury shouldn’t come with a high price tag. Augenbling makes sophisticated, high-quality jewelry accessible to all women by offering affordable designs without compromising on craftsmanship or beauty. Our pieces allow women to enjoy the allure of luxury at prices that fit their lifestyle.